Semester project 2
For our second semester project, we were to create and design a logo and brand touch-points for a public awareness campaign of our own choice.
I choose to focus on violence and abuse towards children, and created a campaign that encourage them to “Tell Someone”.
Touch-point
As a main touch-point for the campaign, I created a booklet that would encourage and inspire children to speak up about negative situations in their lives .
Posters
I created a series of six posters for the campaign, intended to be placed in areas such as schools and playgrounds, to reinforce and remind the child of the campaign message.
Billboards
The Billboards are placed in public spaces a child might frequent such as subway stations and are there to remind the child of what it has learned from the booklet.
The recognisable figures and clear message, remind and reconnects the child whit the campaign goals while on the subway, or when it’s out shopping whit its family.
I wanted these assets of the campaign to be a bright spot and work as a beacon of hope for a child that is going thru a hard time.
